Mike Johnson

Senior Vice President and Head of Global Innovation
Creative Artists Agency‍ ‍

Mike Johnson is Senior Vice President and Head of Global Innovation at CAA Brand Consulting, a division of leading sports and entertainment agency Creative Artists Agency (CAA), where he helps brands develop talent and cultural marketing strategies using emerging technologies, content, gaming, and social platforms to drive business goals and social impact. His client work spans sports sponsorship, naming rights, premium hospitality, and entertainment partnerships for brands across telecom, sport, technology, and gaming.

Johnson also shapes how the group applies AI to its own work, introducing tools and workflows that make research, ideation, and sponsorship strategy faster and sharper for CAA’s brand clients. He is currently leading the integration of a recently acquired gaming agency, deepening the division’s capabilities across gaming and interactive.

Prior to CAA, Johnson was Senior Vice President of Marketing and Brand Innovation at The Marketing Arm. He also co-founded Next Impulse Media, which its flagship site Next Impulse Sports was named one of the best sports websites of 2012 by Time. He previously served as Vice President of Business Development at North Social, leading sales and partnership teams, and held numerous leadership positions at EA SPORTS, working with companies to deliver gaming content to consumers through digital distribution platforms.

He received his Bachelor’s of Fine Arts from Amherst College and lives in the Los Angeles area with his family.